{"id":5486,"date":"2021-06-16T11:25:07","date_gmt":"2021-06-16T09:25:07","guid":{"rendered":"https:\/\/icomuni.cat\/historia-del-diseno-del-logotipo-icomunicado\/"},"modified":"2023-09-13T11:46:27","modified_gmt":"2023-09-13T09:46:27","slug":"historia-del-diseno-del-logotipo-icomunicado","status":"publish","type":"post","link":"https:\/\/icomuni.cat\/es\/historia-del-diseno-del-logotipo-icomunicado\/","title":{"rendered":"Historia del dise\u00f1o del logotipo icomunicado"},"content":{"rendered":"<p>La historia de nuestro logotipo es digno del estreno de este blog. Y la raz\u00f3n es que esta idea lleva concibi\u00e9ndose desde que empec\u00e9 como Freelancer. Cuando cre\u00e9 la web de Web Low Cost BCN. Quer\u00eda crear una marca que no se conociera s\u00f3lo para dar servicios econ\u00f3micos, si no por la calidad. Pero como no encontraba nada que acabara de agradarme (y siempre he ido de b\u00f3ild por la vida) ha ido pasando el tiempo y finalmente he conseguido sacar tiempo de debajo de las piedras. La idea base que tuve fue crear un logotipo que pudiera trasnochar creatividad a la vez que uso de tecnolog\u00edes y comunicaci\u00f3n mediante las mismas. La inspiraci\u00f3n vino del <a href=\"\/es\/?page_id=5476\" data-type=\"URL\" data-id=\"https:\/\/icomuni.cat\/disseny\/\">dise\u00f1o de logotipos <\/a>de agencias creativas que ten\u00edan logotipos muy bonitos, pero realmente no dec\u00edan nada&#8230;  <\/p><div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\"><div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\"><div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\"><div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><figure class=\"wp-block-gallery columns-3 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"359\" height=\"286\" src=\"https:\/\/icomuni.cat\/wp-content\/uploads\/2021\/06\/WhatsApp-Image-2021-04-19-at-09.32.48-2.jpeg\" alt=\"\" data-id=\"5143\" data-full-url=\"https:\/\/icomuni.cat\/wp-content\/uploads\/2021\/06\/WhatsApp-Image-2021-04-19-at-09.32.48-2.jpeg\" data-link=\"https:\/\/icomuni.cat\/2021\/06\/16\/historia-del-del-disseny-del-logotip\/whatsapp-image-2021-04-19-at-09-32-48-2\/#main\" class=\"wp-image-5143\" srcset=\"https:\/\/icomuni.cat\/wp-content\/uploads\/2021\/06\/WhatsApp-Image-2021-04-19-at-09.32.48-2.jpeg 359w, https:\/\/icomuni.cat\/wp-content\/uploads\/2021\/06\/WhatsApp-Image-2021-04-19-at-09.32.48-2-300x239.jpeg 300w\" sizes=\"auto, (max-width: 359px) 100vw, 359px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"358\" height=\"315\" src=\"https:\/\/icomuni.cat\/wp-content\/uploads\/2021\/06\/WhatsApp-Image-2021-04-19-at-09.33.02.jpeg\" alt=\"\" data-id=\"5144\" data-full-url=\"https:\/\/icomuni.cat\/wp-content\/uploads\/2021\/06\/WhatsApp-Image-2021-04-19-at-09.33.02.jpeg\" data-link=\"https:\/\/icomuni.cat\/2021\/06\/16\/historia-del-del-disseny-del-logotip\/whatsapp-image-2021-04-19-at-09-33-02\/#main\" class=\"wp-image-5144\" srcset=\"https:\/\/icomuni.cat\/wp-content\/uploads\/2021\/06\/WhatsApp-Image-2021-04-19-at-09.33.02.jpeg 358w, https:\/\/icomuni.cat\/wp-content\/uploads\/2021\/06\/WhatsApp-Image-2021-04-19-at-09.33.02-300x264.jpeg 300w\" sizes=\"auto, (max-width: 358px) 100vw, 358px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"152\" height=\"148\" src=\"https:\/\/icomuni.cat\/wp-content\/uploads\/2021\/06\/WhatsApp-Image-2021-04-19-at-09.33.46-1.jpeg\" alt=\"\" data-id=\"5145\" data-full-url=\"https:\/\/icomuni.cat\/wp-content\/uploads\/2021\/06\/WhatsApp-Image-2021-04-19-at-09.33.46-1.jpeg\" data-link=\"https:\/\/icomuni.cat\/2021\/06\/16\/historia-del-del-disseny-del-logotip\/whatsapp-image-2021-04-19-at-09-33-46-1\/#main\" class=\"wp-image-5145\"\/><\/figure><\/li><\/ul><\/figure><\/div><\/div><\/div><\/div><p>En esta l\u00ednea el dise\u00f1ador que colabora conmigo me envi\u00f3 algunas de las propuestas que crey\u00f3 m\u00e1s adecuadas seg\u00fan lo que hab\u00eda en mi cabeza.  <\/p><figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/icomuni.cat\/wp-content\/uploads\/2021\/06\/WhatsApp-Image-2021-04-20-at-17.33.40.jpeg\" alt=\"\" class=\"wp-image-5146\" width=\"820\" height=\"461\" srcset=\"https:\/\/icomuni.cat\/wp-content\/uploads\/2021\/06\/WhatsApp-Image-2021-04-20-at-17.33.40.jpeg 959w, https:\/\/icomuni.cat\/wp-content\/uploads\/2021\/06\/WhatsApp-Image-2021-04-20-at-17.33.40-600x338.jpeg 600w, https:\/\/icomuni.cat\/wp-content\/uploads\/2021\/06\/WhatsApp-Image-2021-04-20-at-17.33.40-300x169.jpeg 300w, https:\/\/icomuni.cat\/wp-content\/uploads\/2021\/06\/WhatsApp-Image-2021-04-20-at-17.33.40-768x432.jpeg 768w\" sizes=\"auto, (max-width: 820px) 100vw, 820px\" \/><\/figure><p>Las ideas aunque eran buenas, tampoco acababan de cuajar&#8230; no me dec\u00edan nada o bien yo las entend\u00eda pero cuando le present\u00e9 a otras personas no entend\u00edan muy bien qu\u00e9 quer\u00edan expresar.  <\/p><p>Fij\u00e1ndome en logotipos tecnol\u00f3gicos voy a pensar que muchas empresas grandes que se dedican al marketing tienen un logotipo con un animal como mailchimp o hootsuite. Tambi\u00e9n Twitter tiene un p\u00e1jaro como logo y si hilamos delgado el logotipo de linux es un ping\u00fcino!  <\/p><p>Eso me hizo pensar que muchos de los algoritmos de Google tienen un animal como mascota: Penguin, Panda, HummingBird&#8230; y empec\u00e9 a desviar el foco del abstracto d\u00e1ndole un poco m\u00e1s de forma.  <\/p><figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/icomuni.cat\/wp-content\/uploads\/2021\/06\/WhatsApp-Image-2021-04-27-at-12.33.22.jpeg\" alt=\"\" class=\"wp-image-5147\" width=\"412\" height=\"234\" srcset=\"https:\/\/icomuni.cat\/wp-content\/uploads\/2021\/06\/WhatsApp-Image-2021-04-27-at-12.33.22.jpeg 1024w, https:\/\/icomuni.cat\/wp-content\/uploads\/2021\/06\/WhatsApp-Image-2021-04-27-at-12.33.22-600x342.jpeg 600w, https:\/\/icomuni.cat\/wp-content\/uploads\/2021\/06\/WhatsApp-Image-2021-04-27-at-12.33.22-300x171.jpeg 300w, https:\/\/icomuni.cat\/wp-content\/uploads\/2021\/06\/WhatsApp-Image-2021-04-27-at-12.33.22-768x438.jpeg 768w\" sizes=\"auto, (max-width: 412px) 100vw, 412px\" \/><\/figure><p>  Me gustaba la idea de que dos especies diferentes entre s\u00ed pudieran comunicarse. Pero el dibujo y el trazo no era para nada lo que quer\u00edamos por la marca. Los primeros esquemas no fueron del todo malos, pero quiz\u00e1s era dif\u00edcil transmitir el hecho de que son dos especies totalmente diferentes y se est\u00e1n comunicando.  <\/p><figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"582\" src=\"https:\/\/icomuni.cat\/wp-content\/uploads\/2021\/06\/WhatsApp-Image-2021-04-30-at-00.21.51.jpeg\" alt=\"\" class=\"wp-image-5148\" srcset=\"https:\/\/icomuni.cat\/wp-content\/uploads\/2021\/06\/WhatsApp-Image-2021-04-30-at-00.21.51.jpeg 640w, https:\/\/icomuni.cat\/wp-content\/uploads\/2021\/06\/WhatsApp-Image-2021-04-30-at-00.21.51-600x546.jpeg 600w, https:\/\/icomuni.cat\/wp-content\/uploads\/2021\/06\/WhatsApp-Image-2021-04-30-at-00.21.51-300x273.jpeg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure><p>Entonces pensamos que quiz\u00e1s con un beb\u00e9, un ni\u00f1o peque\u00f1o o inclu\u00eddo se me pas\u00f3 por la cabeza que una especie de otro planeta como Yoda pudiera comunicarse con el oso.  <\/p><figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/icomuni.cat\/wp-content\/uploads\/2021\/06\/WhatsApp-Image-2021-05-04-at-00.53.14.jpeg\" alt=\"\" class=\"wp-image-5149\" width=\"234\" height=\"246\"\/><\/figure><figure class=\"wp-block-image size-medium\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"300\" src=\"https:\/\/icomuni.cat\/wp-content\/uploads\/2021\/06\/WhatsApp-Image-2021-05-04-at-00.54.16-150x300.jpeg\" alt=\"\" class=\"wp-image-5150\" srcset=\"https:\/\/icomuni.cat\/wp-content\/uploads\/2021\/06\/WhatsApp-Image-2021-05-04-at-00.54.16-150x300.jpeg 150w, https:\/\/icomuni.cat\/wp-content\/uploads\/2021\/06\/WhatsApp-Image-2021-05-04-at-00.54.16.jpeg 500w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/figure><p>Y al acabar esto acab\u00f3 cogiendo forma:  <\/p><figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/icomuni.cat\/wp-content\/uploads\/2021\/06\/WhatsApp-Image-2021-05-06-at-23.00.11-1024x1024.jpeg\" alt=\"\" class=\"wp-image-5151\" width=\"337\" height=\"337\" srcset=\"https:\/\/icomuni.cat\/wp-content\/uploads\/2021\/06\/WhatsApp-Image-2021-05-06-at-23.00.11-1024x1024.jpeg 1024w, https:\/\/icomuni.cat\/wp-content\/uploads\/2021\/06\/WhatsApp-Image-2021-05-06-at-23.00.11-300x300.jpeg 300w, https:\/\/icomuni.cat\/wp-content\/uploads\/2021\/06\/WhatsApp-Image-2021-05-06-at-23.00.11-100x100.jpeg 100w, https:\/\/icomuni.cat\/wp-content\/uploads\/2021\/06\/WhatsApp-Image-2021-05-06-at-23.00.11-600x600.jpeg 600w, https:\/\/icomuni.cat\/wp-content\/uploads\/2021\/06\/WhatsApp-Image-2021-05-06-at-23.00.11-150x150.jpeg 150w, https:\/\/icomuni.cat\/wp-content\/uploads\/2021\/06\/WhatsApp-Image-2021-05-06-at-23.00.11-768x768.jpeg 768w, https:\/\/icomuni.cat\/wp-content\/uploads\/2021\/06\/WhatsApp-Image-2021-05-06-at-23.00.11.jpeg 1080w\" sizes=\"auto, (max-width: 337px) 100vw, 337px\" \/><\/figure><p>Hicimos alguna prueba tambi\u00e9n por si cog\u00eda m\u00e1s forma con un c\u00edrculo:  <\/p><figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/icomuni.cat\/wp-content\/uploads\/2021\/06\/WhatsApp-Image-2021-05-04-at-15.49.59.jpeg\" alt=\"\" class=\"wp-image-5152\" width=\"257\" height=\"245\" srcset=\"https:\/\/icomuni.cat\/wp-content\/uploads\/2021\/06\/WhatsApp-Image-2021-05-04-at-15.49.59.jpeg 447w, https:\/\/icomuni.cat\/wp-content\/uploads\/2021\/06\/WhatsApp-Image-2021-05-04-at-15.49.59-300x286.jpeg 300w\" sizes=\"auto, (max-width: 257px) 100vw, 257px\" \/><\/figure><p>Pero raro. S\u00f3lo permaneci\u00f3 los colores eran quiz\u00e1s demasiado llamativos. As\u00ed que ajustamos este aspecto y qued\u00f3 finalmente como lo ten\u00e9is en la web:  <\/p><figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/icomuni.cat\/wp-content\/uploads\/2021\/06\/WhatsApp-Image-2021-05-06-at-23.00.13-1024x1024.jpeg\" alt=\"\" class=\"wp-image-5153\" width=\"453\" height=\"453\" srcset=\"https:\/\/icomuni.cat\/wp-content\/uploads\/2021\/06\/WhatsApp-Image-2021-05-06-at-23.00.13-1024x1024.jpeg 1024w, https:\/\/icomuni.cat\/wp-content\/uploads\/2021\/06\/WhatsApp-Image-2021-05-06-at-23.00.13-300x300.jpeg 300w, https:\/\/icomuni.cat\/wp-content\/uploads\/2021\/06\/WhatsApp-Image-2021-05-06-at-23.00.13-100x100.jpeg 100w, https:\/\/icomuni.cat\/wp-content\/uploads\/2021\/06\/WhatsApp-Image-2021-05-06-at-23.00.13-600x600.jpeg 600w, https:\/\/icomuni.cat\/wp-content\/uploads\/2021\/06\/WhatsApp-Image-2021-05-06-at-23.00.13-150x150.jpeg 150w, https:\/\/icomuni.cat\/wp-content\/uploads\/2021\/06\/WhatsApp-Image-2021-05-06-at-23.00.13-768x768.jpeg 768w, https:\/\/icomuni.cat\/wp-content\/uploads\/2021\/06\/WhatsApp-Image-2021-05-06-at-23.00.13.jpeg 1080w\" sizes=\"auto, (max-width: 453px) 100vw, 453px\" \/><\/figure><p>As\u00ed que esta es la explicaci\u00f3n final de nuestro logo. Un logo que comenz\u00f3 con una idea abstracta, que era necesario que transmitiera tecnolog\u00eda, creatividad y comunicaci\u00f3n y finalmente tuvo ideas del panda (algoritmo de Google) con un beb\u00e9 que representa a los humanos comunic\u00e1ndose con las tecnolog\u00edes ofrecidas. Esperamos que os guste tanto como a nosotros \ud83d\ude42  <\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":5403,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[23],"tags":[],"class_list":["post-5486","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-diseno","no-featured-image-padding"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/icomuni.cat\/es\/wp-json\/wp\/v2\/posts\/5486","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icomuni.cat\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/icomuni.cat\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/icomuni.cat\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/icomuni.cat\/es\/wp-json\/wp\/v2\/comments?post=5486"}],"version-history":[{"count":2,"href":"https:\/\/icomuni.cat\/es\/wp-json\/wp\/v2\/posts\/5486\/revisions"}],"predecessor-version":[{"id":5488,"href":"https:\/\/icomuni.cat\/es\/wp-json\/wp\/v2\/posts\/5486\/revisions\/5488"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/icomuni.cat\/es\/wp-json\/wp\/v2\/media\/5403"}],"wp:attachment":[{"href":"https:\/\/icomuni.cat\/es\/wp-json\/wp\/v2\/media?parent=5486"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/icomuni.cat\/es\/wp-json\/wp\/v2\/categories?post=5486"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/icomuni.cat\/es\/wp-json\/wp\/v2\/tags?post=5486"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}